Innovative Generosity

Small grants make a big difference in supporting our mission.

Westminster Canterbury Richmond’s role as a leader in senior living is enhanced by grants for innovation and leadership, which are a further example of our goal to be mission-focused and people-centered. Gifts from generous donors help us honor our values and achieve our vision to improve the lives of those we serve every day.

“We were excited to be able to make a small investment in many areas which is going to make a tremendous difference in ensuring the best life possible for our residents. These projects will begin next fiscal year, starting in October,” says Gayle Hunter Haglund, Director Resource Development. “When you look at the areas chosen for assistance, you can see how each one supports our mission of excellence and compassion for all our residents.”

Offered yearly by the Board of Trustees, these special grants contribute to our widely acclaimed customer service model, The Westminster Canterbury Way, through additional funding to customize the training needs of each incoming new nurse in our Mary Morton Parsons Health Center, depending upon their previous work experience. In addition, the 2016 grants enhance the quality of life here with additional exercise classes and support of a Child Development Center program, which helps teachers and students expand their emotional intelligence in the classroom.

This new grant process began with training sessions followed by an initial screening of ideas by Division Executives or Department Heads to ensure feasibility. Program staff met with Foundation staff to review individual project ideas prior to submitting a written proposal and budget. Finally, applications were reviewed by Foundation and Executive Staff and then presented to the Foundation Executive Committee for review and approval.

These grants for innovation and leadership are made possible by unrestricted funds targeted to make a large, lasting impact. If you would like to learn more about how you can offer your support, please contact Gayle Hunter Haglund at 804.264.6702 or

Return to the blog.